GPU ZEN

Logo, Branding & Book Cover Design

GPU ZEN

Project Details

GPU ZEN is a new book series written by Wolfgang Engel, the founder of Confetti Special FX and a lot term client of Fully Illustrated. When Wolfgang was creating this new line of books he contacted me to see if I’d be interested in handling the cover design, which of course I was! Wolfgang is also the founder and editor of the ShaderX and GPU Pro books series, a Microsoft MVP, the author of several other books and articles on real-time rendering and a regular contributor to websites and the GDC.

Before starting on the cover we had to first create the new GPU ZEN logo and brand which luckily is a beautifully balanced name! As the words stack well it seemed fitting to create a square logo that had the feeling of a computer chip. It didn’t take long for the logo to come together and then it was onto the book cover!

Nothing quite matches creating printed material and feeling something that you’ve created in your hands. I always jump at the chance to work on printed items. The cover design had to be clean and simple to allow it to essentially become a template to take forward. The end result worked out really well and it was such a treat to receive the final book!

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