Fully Illustrated were presented with a rather fun brief for this project! Rather than the usual video game news site, Gaming Dead is geared toward the darker side of the games industry, the horror genre! They needed a new character brand and a creepy menacing site design too. With all that said though, it still had to retain an element of fun and playfulness, what a great combo! We obviously started out with the brand first and settled on the idea of a scalped, brain exposed, zombie office worker! What an ugly fella this guy turned out to be! With the character branding agreed, we moved onto creating his home and playground, the website!
When creating a logo and overarching brand identity it is key to create an entire package that encompasses every element that the end user will ever encounter. Its essential that a brand design goes beyond just a logo or icon and becomes almost an entity and ethos in its own right. The combined elements that make up the brand must communicate the core values of the company or product and become instantly recognisable as part of the brand as a whole.