This was SUCH a wonderful project! I love illustrating characters, but this grizzly bear character for Cascadia has to be one of my all times faves! Cascadia Games have quite a meaning behind their name, so there was a lot to accomplish within the brands feel, it was a fantastic challenge and one that both the client and his fan base were really happy with! You can see more of this project in the design and illustration sections.
When creating a logo and overarching brand identity it is key to create an entire package that encompasses every element that the end user will ever encounter. Its essential that a brand design goes beyond just a logo or icon and becomes almost an entity and ethos in its own right. The combined elements that make up the brand must communicate the core values of the company or product and become instantly recognisable as part of the brand as a whole.