Brand Identity

Project Details

Rami’s goal was to create a new and truly international games conference with no borders! Breaking the mould of traditional land based games conferences which can cost a fortune to attend, Rami wanted to create a new type of conference that was entirely hosted online, accessible to all and free for everyone! The project was nearing its final stages and was now in need of a full brand identity.

After a good discussion with Rami and listening to all the elements that had inspired the conference, I too was inspired and had ideas for the brand almost instantly. I soon set to work on the concepts with the plan of bringing a brand together that encapsulated all the great values of the project.

The final design came together very organically. The brand is comprised of a simplified planet where all the land masses have adjoined to form the shape of a classic game related symbol, the joypad. This was intended to symbolise everyone coming together in one place to express and experience the games industry. The styling of the brand reflects a bridge between pixels and polygons with clean simplified straight lines forming all the shapes.

This was a joy to create and I’m looking forward to working closely with the team as things progress. Please spread the word as this conference stands to be something special!

More Projects…

Here is a selection of some other projects from various sections of the portfolio. Please feel free to take a look!

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Contact Fully Illustrated

No matter how large or small your project may be, please feel welcome to get in touch and we can discuss things further. From branding and illustration creation through to full websites and game UI projects, they’re all welcome! Let’s talk further.

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