As you may know, creating characters is what I love most, and when a great brief lands on my desk giving me some rather lovely creative freedom, I enjoy it all the more! I was given the name and a request to go crazy. The App Developers wanted me to take their name and visualise it into something fun, playful and painfully wacky…so I did! While being a very literal interpretation of the name, I wanted the character to be as cute as he was goofy, so with his wonky eye’s and a battered body he still holds a cute persona. Great fun!
When creating a logo and overarching brand identity it is key to create an entire package that encompasses every element that the end user will ever encounter. Its essential that a brand design goes beyond just a logo or icon and becomes almost an entity and ethos in its own right. The combined elements that make up the brand must communicate the core values of the company or product and become instantly recognisable as part of the brand as a whole.