I was already well aware of Analogue Interactive and their amazing consolised Neo Geo range, so I was super keen to take this project on. Needless to say no money exchanged hands on this project, it was strictly home arcade hardware for design…perfect!
When creating a logo and overarching brand identity it is key to create an entire package that encompasses every element that the end user will ever encounter. Its essential that a brand design goes beyond just a logo or icon and becomes almost an entity and ethos in its own right. The combined elements that make up the brand must communicate the core values of the company or product and become instantly recognisable as part of the brand as a whole.