Creating the Frosted Citadel Entertainment brand was such a great project! The name alone conjures up images of fantasy, so the direction was very clear before we’d even got started. We wanted to inject a feeling of a great journey to a far away place and the mystery surrounding it. The image of a distant castle perched upon a mountain with a trailing path toward it just ticked all the boxes. After a few sketches and base ideas we landed on the final direction and started to work on the final design. Too much fun!
When creating a logo and overarching brand identity it is key to create an entire package that encompasses every element that the end user will ever encounter. Its essential that a brand design goes beyond just a logo or icon and becomes almost an entity and ethos in its own right. The combined elements that make up the brand must communicate the core values of the company or product and become instantly recognisable as part of the brand as a whole.