Beyond Games are a mobile games developer and publisher. I was invited to create the logo and brand identity for the company as they draw close to their first big mobile game release. The brand had to be clean, minimal and push the idea of taking gaming beyond the known limits. The planet icon presenting O achieved this effortlessly and the subtle colour palette gives it a strong overall identity.
When creating a logo and overarching brand identity it is key to create an entire package that encompasses every element that the end user will ever encounter. Its essential that a brand design goes beyond just a logo or icon and becomes almost an entity and ethos in its own right. The combined elements that make up the brand must communicate the core values of the company or product and become instantly recognisable as part of the brand as a whole.