Clean, clinical but fun, that’s what was needed for the Big Pharma brand. The blue and white palette felt light, hygienic and laboratory like and the icon was designed to feel like something you’d find on a chemical container. All in all the elements worked really well together and the final brand came together very smoothly. I also worked on the UI design for Big Pharma too, so it was extremely fulfilling to bring the whole package together.
When creating a logo and overarching brand identity it is key to create an entire package that encompasses every element that the end user will ever encounter. Its essential that a brand design goes beyond just a logo or icon and becomes almost an entity and ethos in its own right. The combined elements that make up the brand must communicate the core values of the company or product and become instantly recognisable as part of the brand as a whole.