Ground Branch is based on the real life subsection of the Special Activities Division of the Central Intelligence Agency and based heavily on reality. The brand had to reflect the realistic nature of the game and feel like a serious title. After a collection of ideas were experimented with the concept of using silhouetted special forces soldiers really hit the mark! The game is available on Steam now and worth a look if a realistic simulation of real life combat is what you’re looking for!
When creating a logo and overarching brand identity it is key to create an entire package that encompasses every element that the end user will ever encounter. Its essential that a brand design goes beyond just a logo or icon and becomes almost an entity and ethos in its own right. The combined elements that make up the brand must communicate the core values of the company or product and become instantly recognisable as part of the brand as a whole.