Ground Branch

Logo Design | Brand Direction

Ground Branch

Project Details

Ground Branch is based on the real life subsection of the Special Activities Division of the Central Intelligence Agency and based heavily on reality. The brand had to reflect the realistic nature of the game and feel like a serious title. After a collection of ideas were experimented with the concept of using silhouetted special forces soldiers really hit the mark! The game is available on Steam now and worth a look if a realistic simulation of real life combat is what you’re looking for!


When creating a logo and overarching brand identity it is key to create an entire package that encompasses every element that the end user will ever encounter. Its essential that a brand design goes beyond just a logo or icon and becomes almost an entity and ethos in its own right. The combined elements that make up the brand must communicate the core values of the company or product and become instantly recognisable as part of the brand as a whole.

More Projects…

Here is a selection of some other projects from various sections of the portfolio. Please feel free to take a look!

Select a project

Contact Fully Illustrated

No matter how large or small your project may be, please feel welcome to get in touch and we can discuss things further. From branding and illustration creation through to full websites and game UI projects, they’re all welcome! Let’s talk further.

Thanks for getting in touch!