Firestar Toys

Illustrated Character Branding

Firestar Toys

Project Details

Firestar Toys are the go to company for all things custom Lego and they were a company I was well aware of before they got in touch. So when I heard from them enquiring about an all new brand that required an injection of character design, I was all over it! This character obviously couldn’t be a Lego man, but I wanted to bring in influences that would allow it to reflect the subject that it represented. So a mixture of those influences and some bold contemporary flares made this guy what he is. Fun project!

Ethos

When creating a logo and overarching brand identity it is key to create an entire package that encompasses every element that the end user will ever encounter. Its essential that a brand design goes beyond just a logo or icon and becomes almost an entity and ethos in its own right. The combined elements that make up the brand must communicate the core values of the company or product and become instantly recognisable as part of the brand as a whole.

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