Project Details

This was a seriously fun illustrative branding project, one that required lots of teeth! The brief I was given was fairly open and I was given the freedom to explore my own ideas for the brand. So going along with the name, I thought I’d juxtapose it with a creature full of teeth and obviously ready to take a huge chunk out of you. The idea was inspired by the age old adage that aggressive dog owners use ‘oh don’t worry, he doesn’t bite’ when its plainly obviously he’d take your arm off given half the chance.