Fishing Cactus

Logo Design | Brand Direction

Fishing Cactus

Project Details

When Fully Illustrated was approached to create the Fishing Cactus logo the brief couldn’t have been any better. It was to create something that was as playful, fun and crazy as it was respectable! A challenge you may initially think, but the direction came together very naturally! This project was a blast to be part of was so much fun to create. This crazy cactus character still stands as one of Fully Illustrated’s all time favourite creations!


When creating a logo and overarching brand identity it is key to create an entire package that encompasses every element that the end user will ever encounter. Its essential that a brand design goes beyond just a logo or icon and becomes almost an entity and ethos in its own right. The combined elements that make up the brand must communicate the core values of the company or product and become instantly recognisable as part of the brand as a whole.

More Projects…

Here is a selection of some other projects from various sections of the portfolio. Please feel free to take a look!

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Contact Fully Illustrated

No matter how large or small your project may be, please feel welcome to get in touch and we can discuss things further. From branding and illustration creation through to full websites and game UI projects, they’re all welcome! Let’s talk further.

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