When Fully Illustrated was approached to create the Fishing Cactus logo the brief couldn’t have been any better. It was to create something that was as playful, fun and crazy as it was respectable! A challenge you may initially think, but the direction came together very naturally! This project was a blast to be part of was so much fun to create. This crazy cactus character still stands as one of Fully Illustrated’s all time favourite creations!
When creating a logo and overarching brand identity it is key to create an entire package that encompasses every element that the end user will ever encounter. Its essential that a brand design goes beyond just a logo or icon and becomes almost an entity and ethos in its own right. The combined elements that make up the brand must communicate the core values of the company or product and become instantly recognisable as part of the brand as a whole.