- Client
- High Garden Games
- Project
- Castle Kingdom Logo Design
- Location
- China
Project Details
The Castle Kingdom logo was great fun to create! It needed to be typographic and illustrated at the same time, allowing it to set the scene for the game without needing a full illustration to accompany it. Loads of fun!
Ethos
When creating a logo and overarching brand identity it is key to create an entire package that encompasses every element that the end user will ever encounter. Its essential that a brand design goes beyond just a logo or icon and becomes almost an entity and ethos in its own right. The combined elements that make up the brand must communicate the core values of the company or product and become instantly recognisable as part of the brand as a whole.
