NOPE Challenge

Branding

NOPE Challenge

Client
Happy Manic
Project
Branding
Location
USA

Project Details

NOPE Challenge was one hell of a brief!

So, NOPE is a VR Experience that pushes your fears to their limits…the point you simply say NOPE!

The brand had to be big and bold, something to match the concept of the game. As there was no specific theme to the game, meaning it wasn’t futuristic or historic or strongly themed etc, the brand had to work across all the various fear themes of the game, but couldn’t be ‘horror’. As I said, one hell of a brief, but boy do I love a challenge and one I’m never going to say NOPE to!

It all came together very smoothly and we landed on our direction quite quickly! Fun one, very different!

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