The brief for this brand was to create a distressed old American look, something that had a real feeling of grit, texture and depth. As most of my brand designs involve character illustration of some kind I really enjoyed this one as it was a nice mix of typography and brush work.
When creating a logo and overarching brand identity it is key to create an entire package that encompasses every element that the end user will ever encounter. Its essential that a brand design goes beyond just a logo or icon and becomes almost an entity and ethos in its own right. The combined elements that make up the brand must communicate the core values of the company or product and become instantly recognisable as part of the brand as a whole.