Being a huge fan of 20XX, you can imagine my excitement when I was offered the opportunity to work on the follow up, 30XX. I’d had the pleasure of working with Batterystaple Games a few times in the past on other branding projects and was overjoyed to get this chance.
We started out with the brand design, initially exploring a wide range ideas and narrowing down to the dynamic design you see now. From here we moved onto the site and UI. The whole project was a blast to be part of, although I have to admit to losing way more hours than I should have done into playing the demo! All in the name of research, what can I say.
If you haven’t tried it yet, dive in, its superb!