The guys over at The App Developers wanted me to illustrate them an arch nemesis character for their new underwater themed game, Clumsy Fish and the brief was to create a jelly fish. For some bizarre reason, I’d wanted to create a cartoon jellyfish for some time, so this was quite a fun little commission!
When envisioning and illustrating characters for both games and any other medium, I always have one goal in mind at all times and that is to make them feel alive! Creating true emotion and expression is the key to creating characters that people can connect with and remember. There’s nothing more rewarding than seeing someone have a genuine reaction to a character you’ve created. If you can raise a smile, a giggle, anything, you’ve allowed that character to connect. To strike a chord with someone in this way is a magical experience! That magic is key to every character I create.