Fully Illustrated was commissioned to give Games Faction a complete logo, brand and website overhaul. The new direction had to be a total break away from where they were, they wanted something lighthearted, fun and very playful…a perfect fit for us! Games Faction had given a good idea of what they were looking for and we soon settled on their new cartoon brand. This brand immediately set the style and tone for the whole package and everything else slotted together really smoothly.
When creating a logo and overarching brand identity it is key to create an entire package that encompasses every element that the end user will ever encounter. Its essential that a brand design goes beyond just a logo or icon and becomes almost an entity and ethos in its own right. The combined elements that make up the brand must communicate the core values of the company or product and become instantly recognisable as part of the brand as a whole.