I’ve been working with Giants Software now for many, many years and I’m lucky enough to be able to work on the Farming Simulator project almost every year. As the brand is very well established now we make a new version for each release, changing the colour and other subtle style tweaks each time. In conjunction with this I also work on the overhaul of the UI each year too which always a great project to be part of.
When creating a logo and overarching brand identity it is key to create an entire package that encompasses every element that the end user will ever encounter. Its essential that a brand design goes beyond just a logo or icon and becomes almost an entity and ethos in its own right. The combined elements that make up the brand must communicate the core values of the company or product and become instantly recognisable as part of the brand as a whole.