Project Details

The Polygon Loft are a UK based game dev studio who’ve worked on some great projects over the years, some of which overlapped with Fully Illustrated! I was lucky enough to be tasked with creating their brand and website which turned out to be amazing to work on.

The brand is one of my personal favourites to date, incorporating the P and L into an impossible shape that leads the eyes into different directions, inspired in many ways by the work of M.C.Escher. With the shape in place, we explored colour and went with a mixture of black and orange to create a really striking brand.

Once the brand was complete we moved onto the site, expanding on the brand design and utilising the colours and shapes in a mixture of interesting ways. It created for quite a striking end result!