3 OUT OF 10 is part animated show, part game and the world’s first playable sitcom. The brand had to be quirky and characterful to match this incredible game!
As the game is so different and the art style so unique, the brand had to tie everything together and represent all that the game stands for. After a mixture of ideas were experimented with, we settled on the idea of encasing the brand within a square and aligning each element in a quirky manner that was both easy to read and playful at the same time.
The concept came together really smoothly and you can see it out in the wild now.